• Client
  • The Ministry of Education, Science and Sports

  • Work
  • Branding, Graphic Design, Interaction Design

  • Year
  • 2015

Nove boje znanja – National Strategy for Education, Science and Technology

Nove boje znanja (New Colors of Knowledge) is a government project based on the Strategy for Education, Science and Technology which aims to advance the Croatian education and science systems. The Croatian Ministry of Education, Science and Sports tasked a group of designers (myself included) to brand the project and create a communication strategy and promotional materials to inform the general public of its goals and benefits.

We based our branding on the concept of ‘Education’, a process of acquiring information and skills and a foundation for a successful and fulfilled life. We took the first letter of the Croatian word for education, the letter O, and stylized it as a dynamic circle.

The circle is a perfect foundation each of the 5 segments of the Strategy builds upon in complexity, illustrating the relationships between the segments as well as the general process of building knowledge (education). The bold and fresh colors separate each segment in its own right, while the form suggests that they are part of the same whole.
Project realized with Karla Paliska, Martin Peranović, Ivan Radovic, Luka Reicher and Martina Ukić.